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Amazing 3D video projections bring buildings to life and shape our environment

Ross Dawson, December 17, 2009 3:43 PM US PT

When I was a child I dreamed of creating an immersive experience of light and images. I put a chair in a cupboard in which I intended to put up lights around me that would create an experience of being in a magical world. Unfortunately the technology I had available wasn't up to the job.

Today we are able to control and shape our environment as never before. What is proving to be one of the most useful technologies is 3D animations projected onto external spaces. Buildings are the largest canvases on which artists can paint.

While I've seen a number of fantastic building projections over the years, 3D animation combined with mapping onto architectural forms is taking the art of bringing buildings to life to new levels. Prime practitioners of this art are the Dutch digital design firm NuFormer. The videos below show some of what they are capable of.

The first video shows how the contours of buildings are used to great effect in generating 3D animations. The second video shows how a large white wall can be used effectively to create 3D effects, in this case for a public show sponsored by Volvo. Well worth a look!

Projection on Buildings from NuFormer Digital Media on Vimeo.

Frankfurt - There Is More To Life Than A Volvo from NuFormer Digital Media on Vimeo.

(Hattip to Bill Daul and dvice)

For the most current insights and trends in the living networks, follow @rossdawson on Twitter!

2 Comments

martin king said:

Ross,

Thanks for this post and the two awesome vids.

With 3D building projection, Augmented reality and websquared sensory enhancements and instrumentation our urban environments could become quite immersive.

Welcome to the sensorama

December 18, 2009 1:20 PM

Natascha said:

Check out NuFormer's latest projection during the climate summit in Copenhagen --> http://www.vimeo.com/8115327

January 6, 2010 12:41 AM

Ross Dawson is globally recognized as a leading futurist, entrepreneur, keynote speaker, strategy advisor, and bestselling author. He is Founding Chairman of four companies: professional services and venture firm Advanced Human Technologies, future and strategy consulting group Future Exploration Network, leading events firm The Insight Exchange, and influence ratings start-up Repyoot.

Ross is author most recently of Implementing Enterprise 2.0, the prescient Living Networks, which anticipated the social network revolution, and the Amazon.com bestseller Developing Knowledge-Based Client Relationships (click on the links for free chapter downloads). He is based in Sydney and San Francisco with his wife jewellery designer Victoria Buckley and two beautiful young daughters.